HOW CAN WE LEVERAGE A/B TESTING IN OUR BULK EMAIL CAMPAIGNS?

A/B Testing to Power Your Bulk Email Campaigns A/B testing is one way to achieve efficiency in your bulk email campaigns. You will be able to test different versions of your emails and find out which one works for your target audience. This may further help you improve your overall campaign performance. Following are a few key strategies for le

Branding is the backbone of B2B marketing. That is to say, creating a distinctive identity for one's business, with which the target audience identifies. In a B2B world where relationships and importantly trust will always reign supreme, branding has a key role in the following: Establish credibility: A good brand helps establish credibility and